Reserve
Book your moment at Dawn Salon.
Book directly — or reserve ahead through the concierge.
Location
HaYarkon St 51, Tel Aviv-Yafo Level −1, David Kempinski · next to Okoa Spa
Opening times
Sun–Thu 10:00 – 18:00 Fri 09:00 – 15:00
Introduction
Set inside the KempinskiTel Aviv - the five star standard ofhair, grooming and nails.
The Experience
Hair that brings out your light.
01 — Morning
Before the Meeting
Be conference ready with precision grooming and polished hair so you can move seamlessly through the day.
02 — Evening
Before Dinner
Soft styling, a fresh finish, and an elevated reset before an evening in Tel Aviv.
03 — Occasion
Before the Event
Editorial styling and refined beauty preparation for weddings, celebrations, and special occasions.
The Founder
Shahar Afuta.
Art Director · Master Stylist
Trained at the world's most respected hair academies — now quietly bringing that standard to Tel Aviv.
With over 20 years of experience in the hair industry, Shahar Afuta is known for combining precision craftsmanship with a refined, modern aesthetic. His training includes some of the most prestigious institutions in the world, including Vidal Sassoon London, TONI&GUY London & Paris, and SACO Academy Paris.
Trained at
- London
- London & Paris
- Paris
The Location
Inside the David Kempinski, Tel Aviv.
In-room service
The salon, brought to your suite.
For guests who prefer the privacy of their room — hair, grooming and nails, arranged discreetly through the concierge.
The Dawn Difference
Michelin-level attention to detail.
I
Precision
Client profiles, saved formulas, digital colour tracking, and consistency across every visit.
II
International Standards
Training from Vidal Sassoon, TONI&GUY, SACO Paris.
III
Tel Aviv Energy
Global luxury with Mediterranean warmth.
In Their Words
Quietly exceptional.
After my long flight, there's nothing like a good wash and blowout to feel like myself again.
— Anne, New York Guest
They remember the small things. How I like my blow-out, what coffee I drink. It feels personal.
— Shira, London Guest
It was so easy to just come downstairs to the salon and get ready before the wedding tonight. So stress-free and I feel amazing.
— Emma, Cape Town Guest
New York Fashion Week
Hair at New York Fashion Week.
Backstage and on the runway — moments from our work at New York Fashion Week.
London Fashion Week
Hair at London Fashion Week.
Behind the scenes — directing hair on the London runway.
Google Reviews
What our guests say.
Real reviews from clients — hotel guests, locals and travellers — on Google.
"Best salon experience I've had in Tel Aviv. Shahar took time to understand exactly what I wanted and my blow-dry lasted for days. The space inside the Kempinski is stunning."
— Emily R.
"Came in before a wedding and left feeling like the best version of myself. The attention to detail is unreal — every strand in place. Worth every shekel."
— Daniela K.
"Staying at the Kempinski and booked last minute. So glad I did. Calm, elegant, and the color correction was flawless. My new go-to when I'm in Israel."
— Sophie L.
"Shahar is an artist. Balayage that finally looks natural on my dark hair. The whole team is warm and professional — feels like a proper European salon."
— Noa B.
"Best men's cut I've had in years. Precise, quick, and the styling advice was spot on. The whole experience feels premium from the moment you walk in."
— Michael T.
"My bridal trial was perfection. They listened, adjusted, and made me feel completely taken care of. Highly recommend for any special occasion."
— Yael S.
Begin
Leave glowing.
It's a new dawn, It's a new day, And I'm feeling good.
Hours
Sun–Thu 10:00 – 18:00 · Fri 09:00 – 15:00
Walk-ins
Walk ins welcome
Reach
+972 50 911 2995